in-vitality is an annual meeting for all professionals working in the Nutraceutical, Functional foods and Supplements market.

Now more than ever before, people realise the importante of taking appropriate action to prevent illnesses and promote healthy lifestyles. This leads to a global growth of supplements, in Europe Italy leads the market and it is expected to keep this role for the next few years.

The 2019 welcomed 64% more exhibitors compared to the previous edition and saw the number of visitors soar by 63%. These growing numbers are arguably a precise and indisputable sign of strength for this sector which is of crucial importance to the Italian economy.

in-vitality together with Making Cosmetics represents our current trends, a synergy between looking good and feeling good. It is no secret that health and longevity can only be achieved by combining regular exercise with good personal hygiene and healthy eating, these two particularly are essential together, you cannot ignore one or the other.


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